Client: The Anonymous Ones
Focus: Creative Direction, Concept, Design, Strategy
The Anonymous Ones is a hip-hop crew whose members keep their identities under wraps. Their music is raw, gritty, and charged with the legitimate anger of the disenfranchised. To mainstream society, the crew is nothing but rebels and criminals, but to their listeners, they are the voice of the voiceless.
Our design for this release takes its inspiration from the group's rebellious character while reflecting the theme of the album, which is about setting fire to what you can’t let go of. We also created a custom item that lets listeners act on the album’s message.
The album’s message is best reflected in the proverb: “The child who is not embraced by the village will burn it down to feel its warmth". Listen to the album with a candle, campfire, or car burning beside you to get the full experience.