Our design for this release takes its inspiration from the groups rebellious character while reflecting the theme of the album, which is about setting fire to what you can’t let go of. We also created custom items that let listeners act on the album’s message.
The album’s message is best reflected in the proverb: “The child who is not embraced by the village will burn it down to feel its warmth". Listen to the album with a candle, campfire or car burning beside you to get the full experience.
A collectable matchbox designed to evoke the music and the emotions it arouses even when you’re not listening to the album.
The album cover bears an actual striking surface, so fans can literally use the album to start a fire.
Everything was made from scratch, and based on a concept that grew out of a clear strategy.